Going wide? Absolutely!
By Ethan Jones
You have heard the old saying, “Don’t put all your eggs in one basket.” It is cliché, but it is also true. Every financial advisor worth his commission will tell you never to invest all your money in one single stock. Whatever services or goods you are offering, it is bad practice to rely on only one company or client. They may change and will change their policies at any moment, depending on the market’s circumstances.
The book publishing industry, especially the digital and the independent part of it, is always evolving, and no one can foresee the future. Some online book retailers have already made abrupt and significant changes to their authors’ programs. Such changes had mostly had negative impacts on authors’ visibility, marketing efforts and, ultimately, royalties.
Signing up exclusively or remaining exclusively tied to one book retailer may have initial benefits, but in the…
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